The future of DataOps for engineering teams
Just like DevOps reshaped how we build software, Tobiko revolutionizes data flows, empowering data teams to move fast and scale with confidence.
About
Tobiko
Tobiko was founded by brothers Tyson and Toby Mao, two Rubik's cube speed solvers and their friend Iaroslav Zeigerman. Having all lead data teams for the biggest tech companies in the world, they became frustrated by the lack of efficient transformation tools available. And so they took matters into their own hands and built one themselves.
The Need
While their products were vastly superior to the competition, most data engineering teams didn't know about Tobiko. They had a limited presence online, and the website was slowly becoming obsolte. The perfect opportunity to lay the foundation for their brand and unify their products under the Tobiko umbrella.
Brand Strategy
During the strategy workshop, one thing became apparent: most data engineering teams were open to alternatives, but the prospect of migrating to new systems seemed risky and overwhelming. We had to bridge that gap, while reassuring them of the long-term benefits of switching to Tobiko.
Identity System
Applications
Data transformation should never be a bottleneck, yet many teams accept inefficient workflows as inevitable. Drawing from our experience with the world's largest data stacks, we've reimagined data transformation from the ground up.
Brand
Styleguide
The Website
Data transformation should never be a bottleneck, yet many teams accept inefficient workflows as inevitable. Drawing from our experience with the world's largest data stacks, we've reimagined data transformation from the ground up.
The Impact
Data transformation should never be a bottleneck, yet many teams accept inefficient workflows as inevitable. Drawing from our experience with the world's largest data stacks, we've reimagined data transformation from the ground up.
Astounding ability to take complex ideas and simplify them
From identity design, to web design and development - at every stage we worked hand in hand until we developed an amazing brand and website. I have worked with other agencies - but from this point forward I have ONE stop!
Founder of Day-by-Day
Amazing product lost in translation?
If you’re also a growth-stage startup founder with a great product but a brand that hasn’t kept pace—let's see how we can help.
NEXT case study
Tobiko
Just like DevOps reshaped how we build software, Tobiko revolutionizes data flows, empowering data teams to move fast and scale with confidence.
NEXT case study
Tobiko
Just like DevOps reshaped how we build software, Tobiko revolutionizes data flows, empowering data teams to move fast and scale with confidence.
NEXT case study
Aampe
Building a robust and scalable branding system for Aampe, while showcasing the power of their personalized messaging infrastructure.
NEXT case study
Start2Coin
Branding Start2Coin: A physical card that facilitates quick and easy access to Bitcoin in busy POS locations across Europe.
NEXT case study
Day by Day
Day-by-Day had grown beyond their branding, and it was time for a refresh. We built a new brand system and an interactive website that showcases their unique ability to empower growing businesses through systems.
