You've built a Strong product
Does the market see it that way?
We help Data and AI startups close the perception gap, so the value they've built is unmistakable from the first click.
Strategy-led, not just design
Live in weeks, not months
Built for SEO and AEO










IT'S NOT THE PRODUCT
They're seeing the old story
You were heads-down shipping, the product got sharper with every release, but the market hasn't caught up yet.
Your best prospects quietly click away.
THE SHIFT
Becoming the obvious choice
Clear on the first visit
A complex product, clear on the first visit. Buyers grasp the value before they ever talk to sales.
Value you can feel
By closing the gap between how sharp the product is and how confident buyers feel acting on it.
Yours from day one
A website build and brand toolkit that scales with the product, and that your team can own.
Selected Work
Acquired by Fivetran
Paving the road for rapid growth & acquisition
Acquired by Databricks
From rebrand to successful exit in under two months
16+
Years of Experience
90+
Projects Shipped
45+
Founders Served



Website
Launch-Pad
An 8-week custom build that proves you've arrived.
Bespoke, on-brand designs in Figma
Responsive & accessible website development
Easy updates, version controlled
Custom animations and interactivity
Built for SEO and AEO
Post-launch support
Brand Positioning & Messaging Add-on available Added
Identity Design & Brand Styleguide Add-on available Added
Testimonials





A FOUNDER-LED DIGITAL STUDIO
Strategy first, delivery to match
Hi, I am Alex Hartan!
For more than a decade, I've worked with everyone from scrappy startups to established companies. Along the way, I saw the same pattern: the winning brands don't always have the best products, they're the ones whose value is impossible to miss.
Now I've distilled what I learned into a repeatable process that's taken startups go from second-guessed to the clear choice.
The BLUEPRINT
01. Brand Alignment
Discovery workshop and assets collection
Validating the visual direction
Sitemap and wireframes
02. High-Fidelity Designs
Custom page designs in Figma
Diagrams and product visualizations
Bespoke icons and imagery
03. Web Develoment
Development, based on the approved designs
Custom animations and interactions
CMS setup, third-party integrations
04. Website Delivery
Performance, accessibility & SEO optimization
CMS / Editor training session
DNS setup & launch
A brand thatcarries its weight
ONCE THE GAP IS CLOSED
Enterprise buyers
trust you on sight
Your website and brand do the heavy lifting, giving sales a head start.
Everyone tells
the same story
Product, marketing, and sales aligned on the same vision, telling it the same way.
Time and energy,
back to you
You're free to focus on the product and the company you set out to build.
Does the market know it?
If the answer is 'not yet,' the gap is in the brand, not the product. Let’s have a 30-minute discovery call and start closing it.
FAQ
Can’t find your question in this list?
Reach out and we'll answer within two working days.
What kind of companies do you work with?
I normally partner with Data and AI startups (Seed to Series B) that have an excellent product, but whose branding and marketing are holding them back. What brought them this far no longer works, and they're ready to align their brand and web presence with their product's reality and ambitions.
What's the typical price range?
Who will I actually be working with?
You'll work directly with me, Alex. I'm the creative lead on every Galvanite project and your single point of contact start to finish. For production I bring in vetted specialists matched to your project, while the strategy, design direction, and accountability stay with one senior person: me.
What happens after we launch the website?
Will this process be time consuming for me and my team?
The process requires minimal effort from you. I'll mainly need your input during the initial strategy workshop and the weekly check-ins for feedback, roughly 3-4 hours total.
Will my team be able to update content of the website?
Absolutely. The CMS Editor lets your team make timely updates safely. At the end of the project you'll receive a dedicated training video walking through the Editor, so anyone on your team can manage content with confidence.
Can you help us with brand strategy and positioning?
Yes. I offer strategic support to refine your positioning and develop a comprehensive Brand Strategy Roadmap: a foundation for all your future marketing.
Check out the case studies to see it in action.
Do you offer brand identity, or logo design?
Absolutely. Your brand will come to life with a custom logo and a complete identity system, to complement your messaging. It's available as an optional upgrade.
To see how I've helped other clients transform their brands, take a look at the case studies.
Can you migrate my website from WordPress or Squarespace?
Yes, this kind of migration is quite common. Your URL structure will remain intact to preserve your traffic and search rankings.







