Your product's value, instantly obvious
A lean creative studio focused on making deeply technical products unmistakable to devs, buyers and investors alike.
SEO and AEO
First
Alex transformed our old site into a flawless build that clearly communicated value. The perfect landing page for anyone doing due diligence ahead of our acquisition.
Alex had a clear vision and was extremely proactive, going above and beyond to build a cohesive brand system and website for our highly technical product.
The rebrand and new website are incredibly impactful and truly reflect who we are. Alex translated what we do into a genuine masterpiece!
It's not the product
They're seeing the old version
You were heads-down shipping. The product got sharper with every release, but the site never did.
Buyers and investors quietly click away.
Your Brand & Web Partner
It's time to become the obvious choice
Clear on the first visit
Buyers and investors grasp what you've built, and why it matters, before anyone talks to sales.
Looking the part
A polished brand system that matches the maturity of your product and inspires confidence.
Yours from day one
A robust website build that scales with the product, and that your team will own.
Featured Work
Acquired by Fivetran
Paving the road for rapid growth & acquisition
Acquired by Databricks
From rebrand to successful exit in under two months
16+
Years of Experience
80+
Projects Shipped
35+
Founders Served
Closing the Gap
Positioning
WEEKS 1-2
Brand strategy exploration, finding what makes the product special.
Guided workshops
Sharpened brand positioning
Brand Strategy Roadmap
The Build
wEEKS 3-6
We design and build the full website on that foundation, from wireframes to launch.
Wireframes, mapped to the buyer's journey
High-fidelity designs, assets and interactions
Responsive, accessible development, that's optimized for SEO and AEO
Easy updates, version controlled
Priority post-launch support
Identity Design
tWO WEEKS
Optionally, a complete identity system that supports your brand everywhere it shows up.
New identity system and styleguide
One source of truth for your marketing
Branded marketing collateral
Shortly after launching, we received M&A interest from several companies, so the website became the perfect landing page for anyone doing due diligence. Alex transformed our confusing site into one that clearly communicated our value. He was organized, thoughtful, and technically precise, and the Webflow build was flawless.
Many agencies I’ve worked with in the past required hand-holding and extensive feedback, but not Alex. He had a clear vision and was proactive from day one, going above and beyond to build a cohesive brand and website for our highly technical product. From the beginning, I could trust that we were in great hands.
Our website turned out amazing, and we've seen a significant boost in leads. Throughout the process, Alex is patient, kind, helpful, and easy to communicate with, so working with him feels natural. If you're looking for a dynamic and attention-getting way to showcase your product, look no further!
The rebrand and new website are incredibly impactful and truly reflect who we are. Alex and his team translated what we do into a genuine masterpiece! We’ve received so many compliments from visitors at events. Hire Alex for any strategic design work!
From identity design, to web design and web development: at every stage we worked hand in hand until we developed an amazing brand and website. Honestly, I have worked with other agencies before, but from this point forward I have ONE stop!
Working with Alex is always a pleasure. His skill, passion, and attention to detail are evident throughout the process, he's extremely thorough, clearly understanding our business and customers, ultimately helping us build the tools to make a difference in the world.
Three Convictions
You can't read the label from the inside
Your team knows the product too well to sell it effectively. What feels obvious on the inside is invisible from the outside.
A dated website is a technical judgment
A website that looks like 2019 reads as 2019 architecture. Fair or not, your brand is your product's first benchmark.
Positioning is
product strategy
It tells you which features matter and which ones are noise. One source of truth, so everyone is aligned and focused.
A FOUNDER-LED DIGITAL STUDIO
Strategy first, delivery to match
Hi, I am Alex Hartan!
For more than a decade, I've worked with everyone from scrappy startups to large companies, and kept seeing a familiar pattern. The brands that won weren't always the ones with the superior product, but the ones whose value was impossible to miss.
Now I'm distilling those lessons into a process that uncovers your product's untapped edge and builds the brand around it.
Make sure the brand is too
Book a 30-minute call. We'll look at your current branding and marketing, and see exactly what's holding the product back.
The Edge: FREE POSITIONING EXERCISE
Sharpen your product's pitch
A guided DIY strategy tool that helps founders identify their edge and craft a compelling brand story around it.
One customers and investors can believe in.
Takes about 20 minutes, no signup needed.
FAQ
Can’t find your question in this list?
Reach out and I'll answer as soon as possible.
What kind of companies do you work with?
I normally partner with Data and AI startups (Seed to Series A) that have an excellent product, but whose branding and marketing are holding them back. What brought them this far no longer works, and they're ready to align their brand and web presence with their product's reality and ambitions.
What's the typical price range?
Who will I actually be working with?
You'll work directly with me, Alex. I'm the creative lead on every Galvanite project and your single point of contact start to finish. For production I bring in vetted specialists matched to your project, while the strategy, design direction, and accountability stay with one senior person: me.
What happens after we launch?
Will this process be time consuming?
Your time goes where it matters most: the strategy workshop and weekly check-ins, roughly 4-6 hours across the engagement. That's where your product knowledge shapes the work.
Will my team be able to make updates?
Absolutely. The CMS Editor lets your team make timely updates safely. At the end of the project you'll receive a dedicated training video walking through the Editor, so anyone on your team can manage content with confidence.
Can you help us with brand strategy and positioning?
Yes. I offer strategic support to refine your positioning and develop a comprehensive Brand Strategy Roadmap: a foundation for all your future marketing.
Check out the case studies to see it in action.
Do you offer brand identity, or logo design?
Absolutely. Your brand will come to life with a custom logo and a complete identity system, to complement your messaging. It's available as an optional upgrade.
To see how I've helped other clients transform their brands, take a look at the case studies.
Can you migrate my website from WordPress or Squarespace?
Yes, this kind of migration is quite common. Your URL structure will remain intact to preserve your traffic and search rankings.
How do we get started?