It's free, takes 20 minutes, no singnup needed.
Everyone shares a slightly different version of your product. Nothing sticks because nothing repeats.
Website visitors have to decode what you do instead of getting how you can help them intuitively.
When marketing doesn't convey the value, every sales call has to compensate for it.
Competitors with less capable products take the spotlight, and the deals. Their story is just clearer.
Forget sticky notes and breakout rooms!
The Edge simply asks good questions about your product, your customer, and a their struggles, and pushes back until you find the gold.
Free, ~20 minutes, no signup.
The Edge is the first step I take with founders. It's free because I believe clarity shouldn't hide behind a proposal.
Use the Signal Map as you like, and if you need a hand with implementation, reach out to see if there's a fit.
— Alex Hartan
Find the ingredients that make your story stick, one question at a time.
You've got traction, but the pitch doesn't always land.
Your website is a list of features, not a reason to care.
You feel your messaging is underselling your product.
You're revving up for a raise, launch, or rebrand.
If you're pre-product or figuring out what you do, this isn't for you. The Edge helps sharpen the story you already have.
Buyers and investors light up because they get the potential behind your product.
Now that you have a clear and compelling story to share in every customer touch point.
Everyone on the team tells the same story and builds toward the same picture.
It's free, takes 20 minutes, no singnup needed.
Can’t find your question in this list?
Reach out and I'll answer as soon as possible.
Completely free, use the Signal map as you wish in your branding and marketing.
And if you need help with implementation, reach out to see if there's a fit.
No, you can actually start straight away. You only give an email when you want your Signal Map (or to save and come back).
A full Signal Map of your positioning, delivered to your inbox. It captures your customer, their real problem, the exact role your product plays, plus the one-liner and messaging templates you can use tomorrow.
Yes. The Edge is a conversational AI built on the positioning method I use with paying clients. It adapts to your answers and pushes for specifics. Think of it as your own thinking, challenged and sharpened by an AI agent, on a proven framework.
They're used to build your Signal Map and, if you'd like, to guide a potential conversation about us working together.
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